AUTHOR DEVELOPMENT STRATEGY

Position Your Book.

Grow Your Platform.

Build a Movement.

If you’re a mission-driven entrepreneur, expert, or creative with a powerful story to tell — you’re in the right place.

When I wrote my debut book Jefa in Training, I had a clear vision:
I didn’t want to just publish a book — I wanted to build something that would grow with me.

And that’s exactly what it did.

It helped me launch a membership community that’s generated over $100K.
It led to five-figure speaking engagements for corporate companies and universities.
It landed me in outlets like Business Insider, Forbes, Telemundo, and MiTu.
It was featured on national booklists like Morning Brew and Inc., and received endorsements from Eva Longoria and other powerhouse Latinas.

It also opened the door for strategic partnerships, a second edition, and a movement I never could have imagined — one that empowers multicultural entrepreneurs to own their stories, grow their platforms, and lead with purpose.

Now, I help other aspiring and established authors do the same.

Whether you're shaping your first book idea or building momentum for your next one, I bring together my background in business strategy, communications, and publishing to help you craft a book that doesn’t just sound good on paper — it works for your long-term vision, your audience, and your revenue goals.

This is author development for people who want their book to do more than sit on a shelf.

My Approach: Where Strategy Meets Storytelling

I don’t just help people “get published.”
I help them build platforms, grow movements, and monetize their message.

Because here’s the truth: your book isn’t just a creative project — it’s a strategic business asset. It can open doors to corporate partnerships, five-figure speaking gigs, brand collaborations, and yes — life-changing impact for the people you're trying to reach.

But that only happens when you approach the process with intention, clarity, and a game plan.

My approach is a blend of:

  • 🎯 Publishing insight (from proposal structure to agent/publisher strategy)

  • 💬 Sales & communication strategy (so your message resonates and converts)

  • 🧩 Business development thinking (so your book fuels your existing or future offers)

  • 🌱 Cultural and emotional intelligence (because writing is personal — especially when you’re the first in your family or community to do this work)

Whether you're building your first proposal, growing your platform, or launching your second or third book, we focus on creating a real-world, sustainable path that works for you — not just for the algorithm or the industry gatekeepers.

I’ve helped authors:

  • Write standout nonfiction proposals that get noticed

  • Plan launches that lead to bulk orders and media coverage

  • Use their book to create multiple revenue streams (from consulting to speaking to digital products)

  • Get their ideas published in Business Insider, Forbes, and more

  • Build thought leadership platforms that attract agents, brand deals, and aligned opportunities

This isn’t cookie-cutter coaching.
This is holistic author development designed to help you amplify your voice, build your audience, and move with confidence — whether you're pitching your first book or leveling up from your last one.

What We Can Work On Together

✍🏽 Book Concept & Proposal Strategy

  • Clarify your book’s core message, hook, and positioning

  • Develop or refine your nonfiction book proposal

  • Strengthen your pitch, marketing plan, and competitive analysis

💼 Author Platform Development

  • Build or clarify your brand as a thought leader

  • Grow your visibility through media, LinkedIn, newsletter, or speaking

  • Create a visibility roadmap that aligns with your energy and audience

🎯 Publishing Strategy & Outreach

  • Craft personalized pitch strategies to agents or publishers

  • Understand the publishing landscape: hybrid, traditional, indie

  • Position yourself as a valuable author investment — not just a good writer

📣 Pre-Launch Marketing & Monetization

  • Start marketing before the book is done

  • Prepare for media, PR, and partnerships that align with your book’s mission

  • Use your book to expand into consulting, events, digital products, and more

Who This Is For

  • Aspiring and current nonfiction authors working on memoir, business, self-help, or personal development

  • Entrepreneurs, creatives, and consultants who want their book to amplify their brand, business, or mission

  • Published authors who want help with platform growth, rebranding, or creating a strategy for their next book

  • Thought leaders looking to turn their story into speaking, press, partnerships, or revenue streams

  • Writers from underrepresented backgrounds who want culturally grounded, business-savvy support

How We Can Work Together

🟡 Intro Strategy Session – $365

90 minutes + recap + 7-day email support

A one-time deep dive into your book idea, proposal, or platform strategy. Perfect for new authors who want feedback, clarity, and next steps from someone who gets both publishing and positioning.

🟠 The Essentials Package – $1,050 PIF or 3 monthly payments of $385

4 sessions (60 minutes each) + resources + flexible scheduling

Use these sessions to:

  • Build your proposal

  • Develop your platform strategy

  • Plan your early-stage launch

  • Or move through the book-to-business roadmap at your own pace

Includes access to my book proposal templates and publishing resources.

🔴 The Full Author Development Package – $1,950

8 sessions over 3 months + between-session support

Your done-with-you strategic support system from concept to pitch.

Includes:

  • Full nonfiction book proposal development + editing support

  • Strategic visibility + platform roadmap

  • Personalized list of aligned agents and/or publishers

  • Pre-launch planning for media, partnerships, and speaking

  • Email or voice note support between sessions for edits, feedback, or accountability

This is the closest thing to having a co-strategist, editor, and book publicist in your pocket.

🚀 Coming Soon: The Thought Leader To Author Course

A course for first-time nonfiction authors who want to pitch, publish, and position their book for long-term success.

📬 Subscribe to my Substack in the meantime for resources, business insights and you’ll be the first to know when the course is available for pre-sale!

✨ Ready to Turn Your Book Into a Platform?

Let’s build the foundation for a book that sells, scales, and supports your business and thought leadership journey — without compromising your voice or values.

📅 Accepting new 1:1 clients for January 2026