SPEAKING
Now Booking for 2026
Keynotes and workshops that change how people see themselves and each other.
From Fortune 500 boardrooms to university stages to entrepreneurship summits — I speak on consumer trust, multicultural strategy, and community building. The kind of honest conversations that actually change how people lead, build, and show up — and how they see the communities around them.
Signature Talks
Trust Runs in La Familia:
What Brands Keep Getting Wrong About Latino Consumers
Best for: Corporate marketing teams, multicultural marketing conferences, financial institutions, credit unions, brand strategists, Fortune 500 ERGs with Latino consumer-facing roles
Format options:
— Keynote (45-60 min) with built-in reflection moments for larger audiences
— Half-day workshop with custom frameworks and team breakouts for smaller groups who want to apply it to their specific brand context
Average investment: $10,000-$15,000
The Latino market represents $3.4 trillion in purchasing power. Most brands are still treating it like a campaign problem. It's not. It's a trust problem.
This session introduces the Ecosystem Entry Framework — Ashley's original IP on how Latino consumers actually make decisions. The premise: Latino consumers are trust-loyal, not brand-loyal. Trust isn't built through a campaign. It's inherited through existing community relationships. And if your brand isn't already inside those ecosystems, a billboard won't get you there.
Ashley didn't develop this framework in a boardroom. She developed it from the inside — through multiple book and community launches, designing programs for Latine leaders, advising brand builders and nonprofit leaders, and spending a decade deeply embedded in the stories, patterns, and trust networks of the communities brands are trying to reach.
This talk gives marketing teams, brand strategists, and financial institutions a completely different way to think about Latino consumer engagement. Not a diversity initiative. A revenue strategy.
How to Build a Movement
Best for: Nonprofit leaders, chambers of commerce, membership organizations, accelerator program managers, corporate community teams, ERG leaders, social entrepreneurs
Format options:
— Keynote (45-60 min) with built-in reflection moments for larger audiences
— Workshop (2-3 hours) with custom worksheets and breakout sessions — participants leave with a concrete action plan for their specific community or membership program
Average investment: $7,500-$10,000
Anyone can build a following. Not everyone can build a movement. And a following will never equal impact.
The difference between a following and a community is whether people feel like they belong to something real — or like they're just a number. Communities are engaged. Communities generate revenue. Communities show up when it matters. Followings scroll past.
Ashley has built movements from scratch and helped institutions rebuild ones that lost their way. WomxnCrush Music grew to 10,000+ members with zero funding or team. The Jefa in Training Circle has run as a profitable membership community for years. She has spent a decade deeply embedded in the trust networks, stories, and patterns of the communities she builds for and with.
Whether you're launching a community, reviving a stagnant membership program, or trying to turn followers into people who actually show up and stay — this talk gives you a real framework for building something people genuinely belong to.
Make Your Next Move
Best for: Corporate ERGs, women's leadership conferences, entrepreneurship summits, university programs, professional associations, Latina and WOC professional networks
Format: Workshop (2-3 hours) with custom worksheets and small group breakouts — this is Ashley's favorite format and where the deepest shifts happen. Participants actually practice the framework in real time, not just hear about it.
Average investment: $5,000-$10,000 depending on format and audience
Most people don't get stuck because they lack ambition. They get stuck because they have too many options, not enough clarity, and no one in their corner who can help them cut through the noise and actually decide.
This is that session.
Make Your Next Move is built on Ashley's Clear + Build Framework — the same methodology she uses with her private consulting clients which has helped them double their yearly revenue, get national press, acquire book deals and more. First you get clear on what you're actually building and why. Then you build it. In that order. Not the other way around.
Ashley has spent a decade as a thought partner to entrepreneurs, leaders, and organizations navigating pivots, launches, and transitions. She has seen every version of stuck — and she knows the difference between someone who needs more information and someone who just needs someone to finally ask them the right question. This workshop asks those questions out loud, in a room full of people who are all figuring it out at the same time.
Participants leave with clarity on their next move. Not a 40-point action plan. One clear, specific, doable next step — and the confidence to take it.
Write Your Own Playbook
Somewhere along the way, someone handed you a playbook that wasn't written for you. The rules, the path, the definition of success — all of it designed for someone else's life, someone else's background, someone else's starting point.
This keynote is for the ones who figured that out and decided to write their own anyway.
Write Your Own Playbook is for first-generation students, underresourced entrepreneurs, career pivoters, and anyone building something without a map. It's not a talk about working harder or believing in yourself more. It's a talk about recognizing that the things that made you feel like an outsider — navigating multiple worlds, figuring things out without a safety net, building something from nothing — are not liabilities. They are the exact skills the traditional playbook never taught because the people who wrote it never needed them.
Ashley knows this firsthand. As a first-generation Latina who built communities, launched businesses, and wrote books without a roadmap, she has lived every version of this story. And through a decade of working with underresourced entrepreneurs and leaders, she has seen the same pattern repeat: the people who were told they didn't belong in the room are often the most equipped to change what happens inside it.
This talk doesn't just inspire. It reframes. Participants leave seeing their background, their identity, and their unconventional path not as something to overcome — but as the very thing that makes them dangerous in the best possible way.
Best for: Universities, HSAs, first-generation student programs, entrepreneurship summits, women's conferences, Latina and WOC professional networks, nonprofit leadership programs, accelerator cohorts
Format: Extended keynote with Q&A (75-90 min) for university and conference settings where deeper conversation is welcome
Average investment: $5,000-$7,500 depending on audience and format
The Resistance Has Always Been Creative
With Ashley K. Stoyanov Ojeda and Mirtle Peña-Calderón, co-authors of The Book of Awesome Latinas
Best for: Corporate HHM events, Latina and Hispanic employee networks, literary festivals, cultural organizations, universities, HSAs, Latina Studies and Women's Studies programs, community organizations
Format options:
— Co-keynote (60-75 min) with built-in reflection moments
— Moderated conversation with audience Q&A (75-90 min) for events that want deeper engagement
— Reading and conversation for literary and bookstore events
Average investment: Contact us for details. Pricing depends on location, format, etc. Hispanic Heritage Month is booking up fast. We look forward to hearing from you!
History didn't forget the stories of Latina and Indigenous women by accident. It was a choice. And reclaiming those stories — telling them, teaching them, celebrating them — is one of the most radical acts of resistance available to us right now.
Ashley and Mirtle wrote The Book of Awesome Latinas because they were tired of waiting for someone else to tell these stories. The women in this book built, created, resisted, and left legacies that are still shaping the world today — whether the world gave them credit or not. This keynote brings those stories off the page and into the room.
Two authors. Two first-generation Latinas. One conversation about what it means to reclaim narrative, resist erasure, and create something that outlasts you. Ashley and Mirtle don't just talk about the women in the book — they bring the same energy those women embodied. The same refusal to be overlooked. The same belief that the stories we tell shape who gets to dream, and who doesn't.
This talk isn't just about history. It's about what those stories activate in the people who finally hear them. Because when you see yourself in a story — really see yourself — something shifts. You stop asking for permission. You stop waiting to be included. You start building like someone who was always supposed to be here.
I’m also available to customize a talk or workshop, be a panelist, moderator - I can’t wait to hear from you!