I write books, build rooms, and design roadmaps for the ones left out of them.
2x published author, essayist, speaker and business consultant. Thought partner to leaders, entrepreneurs, organizations and teams.
Hola hola! I’m Ashley!
I grew up in Queens, a first-gen Latina in a household where you figured things out because that was the only option. I thought being resourceful, moving between cultures and reading a room before anyone says a word were survival skills. They turned out to be superpowers.
These days I write, speak and build rooms for people who were told there wasn’t one for them. I’ve written two books, I’m a mom to my bebecito J, and I’m working on my next books, starting with Jefa in Training, Edition 3.
When I’m not writing, I’m helping leaders and organizations build something real through my consultancy, The Reframe. My clients describe me as somewhere between a business therapist and a fairy godmother. I’ll take both.
Storytelling. Strategy. Community. Access + Agency. That's me in a nutshell.
Curious about how I got here?
Writing
My essays have appeared in HipLatina, Fierce by mitú and The Mujerista, and my personal essays on motherhood, identity and reinvention live at Holding Multitudes.
Published in
HipLatina
Fierce by mitú
The Mujerista
From Holding Multitudes
Holding Multitudes
Holding Multitudes
Holding Multitudes
Subscribe to Holding Multitudes
Where to find my writing
Personal essays on motherhood, identity and reinvention.
How I think through growth, trust and building something real.
Latina stories of resistance, creativity, care and courage, with Mirtle Peña-Calderón.
Coming 2027
Our stories, our resources, our voices.
In conversation
Events
Literary Arts · Portland
Saturdays, January 16 to February 20, 2027 · 10 AM to 12 PM
A six-week class for experts, advocates and practitioners ready to turn what they know into a nonfiction book.
Learn more + register
How We Can Work Together:
For Organizations & Brands
Grow through relationships and trust-building, not ad spend.
I help leaders, organizations and brands blend community marketing, business development and thought leadership, then build the programs and partnerships that keep people coming back.
What this looks like: Strategy Partner retainers, team trainings and retreats, program and event design, and speaking.
For Entrepreneurs, Authors & Leaders
Find your story. Build your strategy.
I'm a thought partner for underrepresented entrepreneurs, authors, and leaders who are building movements, not just businesses. I help you read the room, understand your buyer, figure out which ideas to execute now and which ones to put on the back burner, and build something that actually fits your life. My clients describe it as the therapy session their business needed. Approachable. Realistic. Served with loving truth.
What this looks like: Strategy Sessions, session packages and Strategy Days, plus the Jefa in Training Circle for Latina entrepreneurs. Find it all at thereframeconsultancy.com.
The Jefa in Training Circle
A membership comunidad for Latinas who are done building alone.
Sisterhood. Strategy. Spanglish.
The Circle is where Latina entrepreneurs, authors, speakers, and nonprofit leaders come to get the strategy, support, and community that was built specifically for them. No translating your experience. No frameworks that don't fit your life. Just like-minded Latinas entrepreneurs, leaders, creatives and authors building together.
Speaking
Building for the ones rewriting the rules.
Keynotes, workshops and fireside chats that change how people see themselves and each other. Story-driven, bilingual and built so your people leave having done something, not just heard something.
Signature talks:
You Can’t Buy Your Way In: build community, not just a following
Ownership Is the Way Out: build options, not just a résumé
Telling Our Own Stories: build a narrative, not just content
The Books
Stories and strategies by Latinas for Latinas.
Latinos are 1 in 5 people in the US, but only about 1 in 20 authors at the country’s biggest publisher is Latino. These books exist because that gap is unacceptable, and because the stories we tell shape who gets to dream.
I'm proud to be a 2x published Latina author writing for our community. Both books were built for the people the mainstream publishing world forgot to build for. And Jefa in Training, Edition 3, is coming September 7, 2027.