Building Resources, Rooms, and Roadmaps For Those Doing Things Differently.
The person you call when you need to build a movement. Speaker, author, and business strategist helping underresourced entrepreneurs and leaders build for sustainable growth — and helping organizations reach the communities they've been missing.
Hola hola! I’m Ashley!
My clients and community have described me as somewhere between a business therapist and a business fairy godmother. I'm honored to wear both hats.
For the last decade, I've been doing one thing in different ways: building resources, rooms, and roadmaps for people who have historically been left out of them. I work with diverse entrepreneurs, nonprofit leaders, corporate teams, and mission-driven organizations through consulting, speaking, and strategy.
My favorite thing to do is listen, diagnose what's not clicking, and then let the magic happen.
Storytelling. Strategy. Community. And Access + Agency. That’s me in a nutshell.
Curious about how I got here?
How We Can Work Together:
For Organizations & Brands
Reach the communities you've been missing.
I help organizations and brands understand how trust actually moves in communities they haven't been able to reach — and build the programs, communications, and strategy around that reality. Whether you need a keynote that shifts perspective, a membership program that actually retains people, or a strategic partner who can help you rethink your approach from the inside out, I bring a decade of experience building trust across cultures.
What this looks like: Consulting engagements, retainer partnerships, membership strategy and development, ERG keynotes and programming, multicultural market strategy, community engagement, fractional strategic advisory
For Entrepreneurs, Authors & Leaders
Find your story. Build your strategy.
I'm a thought partner for underrepresented entrepreneurs, authors, and leaders who are building movements, not just businesses. I help you read the room, understand your buyer, figure out which ideas to execute now and which ones to put on the back burner, and build something that actually fits your life. My clients describe it as the therapy session their business needed. Approachable. Realistic. Served with loving truth.
What this looks like: 1:1 strategy sessions, the Business Growth Audit, Content Platform Launch, Thought Leadership Strategy, the 4-Session Strategy Pack, the Jefa in Training Circle membership community
The Jefa in Training Circle
A membership comunidad for Latinas who are done building alone.
Sisterhood. Strategy. Spanglish.
The Circle is where Latina entrepreneurs, authors, speakers, and nonprofit leaders come to get the strategy, support, and community that was built specifically for them. No translating your experience. No frameworks that don't fit your life. Just like-minded Latinas entrepreneurs, leaders, creatives and authors building together.
Speaking
Keynotes and workshops that change how people see themselves and each other.
From Fortune 500 boardrooms to university stages to entrepreneurship summits — I speak on consumer trust, multicultural strategy, and community building. The kind of honest conversations that actually change how people lead, build, and show up — and how they see the communities around them.
Signature talks:
Trust Runs in La Familia: What Brands Keep Getting Wrong About Latino Consumers
How to Build a Movement
Write Your Own Playbook
The Books
Stories and strategies by Latinas for Latinas.
Latinas represent over 20% of the US population. Less than 6% of published authors are Latina. These books exist because that gap is unacceptable — and because the stories we tell shape who gets to dream.
I'm proud to be a 2x published Latina author writing for our community. Both books were built for the people the mainstream publishing world forgot to build for.