GET CLEAR, THEN BUILD.
I’m the person you call when you need to build a movement. Part thought partner, part strategist, part fairy godmother. My clients often describe our sessions as the therapy session they didn't know their business needed.
The Reframe is where all of my experience comes together to help organizations and leaders identify their blindspots, see what's possible, and build the resources, communities, and strategies to get there.
Currently booking Q2 and Q3 2026 engagements. Availability is limited.
Built for the ones rewriting the rules.
Two kinds of people find their way here. Organizations and brands who need a strategic partner to help them build real trust with communities they've been missing. And underrepresented entrepreneurs, authors, and leaders who are building something meaningful and need someone in their corner who can help them see what's possible - and then help them build it.
Both doors are below. Find yours.
For Organizations & Brands
Reach the communities you've been missing.
You've tried the campaign. You've done the heritage month event. You've hired the agency. And somehow the communities you most want to reach or build still feel just out of grasp.
That's not a marketing problem. It's a trust problem.
Trust doesn't get built through a campaign. It gets inherited through relationships that already exist inside communities you haven't entered yet. And the only way to build a real presence in those communities is to understand how trust actually moves in them — and design your programs, communications, and community strategy around that reality.
That's exactly what I help organizations and brands do.
I specialize in consumer trust, community engagement, membership programs that actually retain people, and entrepreneurial and leadership programs designed specifically for underrepresented communities.
I have spent a decade in PR and media learning how stories move people. In events and program development learning how to design experiences where people feel like they belong. In customer success learning what keeps people engaged after the initial yes. In membership and community building learning why people gather and why they keep coming back.
In other words, I’ve had a complete education in human connection and trust. And it's exactly what I bring into every engagement.
What This Looks Like
Retainer partnerships I come in as your strategic partner — diagnosing blindspots, building strategy, creating programs, and training your team over a defined period of months. You come out the other side with a real plan, real tools, and a team that knows how to use them. Typical client investment: $4K/month.
Project-based engagements One problem. One defined scope. Real deliverables. I do my best project work in membership development, community engagement strategy, entrepreneurial and leadership program design for underrepresented communities, and multicultural content strategy. Starting at $3K.
In your corner Not every organization needs a full engagement. Some need a trusted strategic partner to think out loud with before making big decisions — someone who knows their work, understands their community, and will be their partner in growth. This is ongoing access to me as your strategic sounding board. Structure and investment are custom to each organization. Inquire to start the conversation.
Past partners include: The Mujerista, Hispanic Metropolitan Chamber of Commerce, Yelp, OwnTrail, Fairygodboss
For Entrepreneurs, Authors & Leaders
See what's possible. Then build it.
Here's what I wish every entrepreneur knew before they built anything: your buyer is deciding whether to trust you in the first three seconds. Not whether your offer is good. Not whether your price is right. Whether you get them. Whether you see them. Whether staying in your world is worth their attention.
That's what I teach. How to read a room. How to understand your buyer so deeply that trust becomes inevitable. How to build offers that make sense for who you're selling to, what you can actually deliver, and what your revenue needs. How to figure out which ideas to execute now and which ones to put on the back burner before they become a distraction.
I built my six figure business on motivation, an unwillingness to wait for permission, and the audacity to pitch everything to everyone before I even knew if it was a good idea. I figured it out in real time. And I've spent the last decade doing the same alongside hundreds of underrepresented entrepreneurs, authors, and leaders — sitting across from people who are brilliant and strategic and deeply committed to building something real, and helping them build it in a way that actually fits their life.
I'm not handing you a cookie cutter plan or a ChatGPT checklist. I'm building with you, not for you. Everything we create together is rooted in your specific story, your community, your capacity, and your goals. I'm trauma informed and culturally fluent, which means I understand that the way you've been taught to think about money, success, visibility, and worthiness affects every business decision you make. We work with all of that, not around it.
My clients describe working with me as the therapy session their business needed. Approachable. Realistic. Served with loving truth.
If you've been spinning, second-guessing, or just need someone to help you make sense of everything you're building — I can’t wait to create some magic with you.
Here's what working together can look like, depending on where you are and what you need right now:
75-Minute Strategy Session — $325
One session. One focused problem. You bring the challenge, whether that's a launch, a pivot, a pricing decision, a positioning question, a thought leadership platform you can't crack, or a project you need a gut check on. I bring the framework, the buyer psychology lens, and the honesty you actually need. You leave with clarity and a concrete next step.
Works for: business development, offer development, revenue strategy, launch strategy, author platform building, thought leadership planning, project consulting.
Content Platform Launch — $750
You've been meaning to start that newsletter, Substack, or blog. This is how we make it actually happen and make it work. We start with an intake form so I can understand your goals, then meet for a 90-minute strategy session where we define your concept, choose the right platform, build your content strategy, and map out how you'll grow and engage your audience from day one. Your full written launch plan lands in your inbox within 10 business days, including how your platform connects to your broader revenue goals.
Works for: entrepreneurs launching a newsletter or Substack, authors building a platform, thought leaders who want their writing to convert.
Book an intro call to see if this is the right fit for you.
Business Growth Audit — $850
For the entrepreneur who has something built but needs an outside eye to see what's working, what's not, and where the money and ideas are getting lost. You fill out an intake form, we meet for 60-90 minutes and go deep on everything you're building, and I deliver a custom growth profile within 10 business days. A living roadmap built specifically for your business, your goals, and your capacity. Designed to keep us on track, make sure nothing falls through the cracks, and make sure no money gets left on the table.
Quarterly updates available at $400 to keep your roadmap current as your business grows.
Works for: entrepreneurs hitting a ceiling, founders navigating a pivot, leaders who want a clear picture of where they are and a concrete plan for where to go next.
Book an intro call to see if this is the right fit for you.
Thought Leadership Strategy — $997
This is about becoming known for an idea, not just being visible. We start with an intake form and a 90-minute strategy session, then I build you a full thought leadership roadmap delivered within 10 business days. It covers your positioning, PR angles and op-ed targets, podcast pitching strategy, speaking topics, social media approach, and author platform elements including bookstore relationships and organizational partnerships where relevant.
Works for: entrepreneurs ready to be recognized as the expert they already are, authors building a public-facing platform, leaders who want visibility that actually converts.
Book an intro call to see if this is the right fit for you.
4-Session Strategy Pack — $1,050
My most popular offer. Four sessions over 2-3 months for entrepreneurs navigating a real transition, whether that's a rebrand, a launch, a pivot, or a new chapter. You get continuity, accountability, and a strategic partner who actually remembers what you said last time. Enough time to move from clarity to real momentum.
Works for: business transitions, offer overhauls, platform building, launch strategy, thought leadership development.
Payment options: $1,050 in full or 3 payments of $385.
Not ready for a full session yet?
Come sit at this table.
You have been taking frameworks built for a default that was never you and adapting them to your actual life. Your actual history. The version of entrepreneurship that comes with generational weight, cultural complexity, and the specific math of building something when the safety net was never there to begin with.
The Reframe Room is the bigger room. Built for anyone who doesn't see themselves in the business content that's supposed to serve them. Where the strategies are real, sustainable, and built with your reality in mind. Where you don't have to translate.
Inside The Reframe Room you get quarterly masterclasses built from the specific reality of building as an underestimated entrepreneur, Ask Ashley drop-in sessions where you bring the question you've been carrying, and a new framework, tool, or worksheet every month that you can put to work the same week. For ONLY $20 a month.
And if you become a VIP Founding Member before all 20 spots are gone — you get all of that PLUS a complimentary 45-minute 1:1 strategy session with me every year. That's a $325 value included in a $199 one-time investment.
This is not a transaction. It is an invitation to help build something together.
Will you join us?