• For Diverse Entrepreneurs, Thought Leaders, and Founders

    Whether you’re launching a new venture or scaling your existing business, I’m here to help you develop a strategy that’s rooted in your unique vision and values. I’ve worked with a wide range of underrepresented entrepreneurs and founders, helping them craft tailored strategies to stand out, grow, and thrive in their industries.

    My areas of expertise:

    • Clear goal-setting and actionable business planning to align with your long-term vision

    • Proven sales funnel development and launch strategies to boost growth

    • A results-driven go-to-market strategy to successfully bring your product or service to market

    • Revenue diversification techniques that ensure sustainable growth

    • Personal and brand development to help you connect with your audience and build credibility

    • Community-building strategies to foster loyal, engaged networks around your brand

    • Membership community development strategies that focus on engagement and long-term growth, helping you build and scale vibrant, purpose-driven communities

    • Effective customer acquisition and retention strategies to grow your customer base and keep them coming back

    • Tailored external communications and media strategy to elevate your presence through media and PR

    • Impactful partnership strategy to create collaborations that drive mutual growth

    • Customer success strategies designed to deliver exceptional customer experiences that lead to long-term loyalty

    Let’s work together to grow your business and amplify your impact. Monthly, hourly, and retainer packages are available.

    Learn more here.

  • The Jefa in Training Circle is a membership community designed for Latina entrepreneurs and thought leaders who are ready to scale their businesses and step into leadership roles. Whether you’re launching a new venture or growing an established brand, the Circle offers personalized support, valuable resources, and a network of likeminded jefas to help you succeed.

    What You’ll Get:

    • 1:1 Time with Ashley for personalized guidance.

    • Group Office Hours & Peer Support for brainstorming and collaboration.

    • Expert Workshops & Weekly Resources to help you grow your business.

    • WhatsApp Community for daily engagement with fellow Jefas.

    • VIP Masterminds & Discounts for additional support from Ashley and industry experts.

    Ready to connect with a community of Latina entrepreneurs and grow your business?

    Start Your Journey.

  • For Companies and Nonprofits

    Are you looking to create impactful programs for underrepresented entrepreneurs or tap into the growing Latine market? I specialize in helping organizations develop programs, build community engagement, and create content that drives growth and inclusion. With a deep understanding of diverse markets, I collaborate with your team to create strategic initiatives that resonate with your target audience.

    How I Can Help:

    • Custom program development for entrepreneurship and leadership, tailored to your organization’s needs

    • Workshops and curriculum design to foster growth, innovation, and diversity

    • Blog articles and newsletter development that connect with underrepresented communities

    • Community-building strategies to create lasting engagement and connections

    • Marketing campaign consultation to effectively reach and engage the Latine market

    Let’s collaborate on a strategy that helps your organization grow and make an impact. Get in touch to get started!

  • For Aspiring Nonfiction Authors and Established Authors

    Whether you're just starting out or already have a book in progress or published, I offer tailored support to help you navigate the publishing journey and beyond. From crafting a compelling book proposal to leveraging your book to establish thought leadership, secure speaking engagements, and monetize your work, I provide the guidance you need to make an impact and grow your platform.

    What I Offer:

    • Book proposal coaching: Craft a compelling proposal that captures your unique voice and vision.

    • Thought leadership development: Position yourself as an expert in your field and build your platform to attract publishers and audiences.

    • Leveraging your book: Turn your published book into a powerful tool for thought leadership, securing speaking engagements, press coverage, and strategic partnerships.

    • Publishing roadmap: Receive step-by-step guidance on the publishing process, from querying agents to navigating book deals.

    • Exclusive author mastermind sessions: Join a supportive community of aspiring and established authors for collaboration, feedback, and growth.

    Scroll down to learn about your options!

  • For Entrepreneurs, Founders, and Intrapreneurs

    Are you a nonprofit Executive Director looking for more visibility? A founder aiming to attract more opportunities? Or a corporate leader who wants to secure speaking engagements or write a book?

    My tailored Thought Leadership Strategy Program helps diverse entrepreneurs, founders, and leaders position themselves as industry experts. Whether you're seeking to build a personal brand, expand your reach through public speaking, or monetize your expertise, I’ll guide you through a strategic journey to establish thought leadership that drives impact.

    In addition to working directly with me, you’ll also gain access to my team of referred partners, including publicists, editors, speaking coaches, and more, to help you achieve your thought leadership goals.

    What To Expect:

    • Strategic vision sessions: Define your goals and develop a personalized plan to position yourself as a thought leader.

    • Personal branding: Build an authentic and compelling personal brand that reflects your expertise and attracts the right opportunities.

    • Monetization strategies: Learn how to monetize your thought leadership through speaking engagements, partnerships, and media features.

    • Media and PR strategy: Gain visibility through targeted media outreach, press coverage, and op-ed placements.

    • Public speaking development: Secure high-profile speaking opportunities and build your confidence as a keynote speaker with guidance from my team of speaking coaches.

    • Collaborative support: Work with my network of publicists, editors, and other experts to ensure your thought leadership journey is fully supported.

    Ready to elevate your influence?

    See more info.

Strategic Support for Diverse Entrepreneurs & Visionary Thought Leaderss

A Thought Partner Who Helps You See What’s Possible

Author of Jefa in Training, Ashley K. Stoyanov Ojeda

When you work with me, you’re not just hiring a consultant—you’re gaining a thought partner who’s fully invested in your vision. With over a decade of experience across industries like media & communications, tech startups, entertainment and nonprofit management, I bring more than strategy. I offer empathy, loving truth, and the expertise to help you succeed—whether you’re an entrepreneur building a business, an author growing your platform, or an organization developing impactful programs. My approach combines the sharp, strategic thinking of Olivia Pope with the heart and support of a fairy godmother.

With a strong background in business development, community building and engagement, thought leadership development, and publishing, paired with deep multicultural expertise, I offer tailored strategies to help you grow—whether it’s through business consulting, dynamic workshops, or leadership development. My goal is to craft solutions that reflect your values, elevate your impact, and foster long-term success. No matter where you are on your journey, I’ll help you see what’s possible and bring it to life.

Take the First Step

Author of Jefa in Training, Ashley K. Stoyanov Ojeda

Program + Content Consulting & Development

Are you looking to create impactful programs for underrepresented entrepreneurs or tap into the growing Latine market?

Author Development & Masterminds

Whether you're just starting out or already have a book in progress or published, I offer tailored support to help you navigate the publishing journey and beyond.

Thought Leadership Development for Diverse Founders and Leaders

Are you a nonprofit Executive Director looking for more visibility? A founder aiming to attract more opportunities? Or a corporate leader who wants to secure speaking engagements or write a book?

Business Strategy & Consulting

Whether you're a new entrepreneur or an established business owner, I’m here to provide the fresh perspective you need to build and evaluate growth strategies, stay accountable, and implement tools and processes to elevate your business.

Jefa in Training Circle: A Community for Latina Entrepreneurs

Latinas are the fastest-growing demographic of entrepreneurs, yet so few resources are tailored specifically to support us. This community was built to help Latina entrepreneurs thrive.