Thought Leadership Strategy
Amplify Your Impact
Since the launch of my debut book, Jefa in Training, I’ve been able to triple my business ($250K+ revenue) – not through book sales, but through the power of personal branding and thought leadership.
As a top-selling author, influential speaker, and seasoned business strategist, I have over a decade of experience in business development, community marketing, and communications.
My work has been recognized by prestigious platforms such as Telemundo, Nasdaq, Inc., Forbes, and Business Insider. I’ve given workshops a Fortune 500 companies and top universities. I’ve guided countless entrepreneurs, founders, and leaders to elevate their influence, secure high-profile opportunities, and make a significant impact in their industries.
Now, I’m excited to bring my expertise to you through a tailored Thought Leadership Strategy Program that will help you unlock your potential and teach you how to use your unique perspective to create incredible opportunities for you to expand your reach.
I look forward to embarking on this new journey together and transforming your vision into reality.
The Benefits of Thought Leadership
Thought leadership is the art of leveraging your expertise, insights, and innovative ideas to become a recognized authority in your field. It involves consistently sharing valuable knowledge and perspectives that influence others, shape industry trends, and inspire change. Whether you're an entrepreneur building your brand or an intrapreneur driving innovation within an organization, thought leadership helps you stand out, connect with your audience, and create a lasting impact.
For Entrepreneurs and Founders, it can help you:
Position Yourself as an Authority: Attract more qualified leads and increase business opportunities.
Build a Loyal Community: Foster trust and drive sales growth through engagement.
Enhance Your Brand’s Credibility: Boost your reputation with innovative insights.
Secure High-Profile Opportunities: Gain access to speaking engagements, book deals, and media coverage.
Amplify Your Reach and Impact: Form valuable partnerships and collaborations.
For Intrapreneurial Changemakers, C-Suite Leaders, and Teams, thought leadership can help you:
Drive Organizational Change: Inspire innovation and strategic initiatives.
Build a Strong Professional Network: Gain recognition and attract top talent.
Shape Industry Standards: Influence public discussions and industry-wide standards.
Foster a Culture of Innovation: Encourage creativity and collaboration within your team.
Establish a Personal Brand: Build a brand that opens future opportunities and side-hustles.
Watch Ashley on Everyday Northwest on Portland channel KOIN 6!
Details For the 1 on 1 Program
The First Step On Your New Journey: The Strategic Vision Session - $250 from now until July 7th, 2024!
Unlock your potential with a Strategic Vision Session. This initial consultation is designed to get to know you, understand your goals, and start crafting a personalized plan to enhance your thought leadership and personal branding.
The Process:
Book Your Session: Pay for your 60-minute Strategic Vision Session and then you will receive a scheduling link to book a time that works for you.
Complete the Pre-Session Questionnaire: After booking, you’ll receive a detailed questionnaire via Google Docs to help us understand your current status and goals.
Personalized Consultation: During our session, we’ll discuss your responses, identify blind spots, and address any challenges.
Preliminary Plan Development: Based on our conversation, I’ll draft a tailored preliminary plan with recommendations on the number of sessions you may need.
Access to a Dream Team: You’ll work with me and gain access to the best public speaking, PR, branding, marketing, and writing strategists and coaches based on your specific needs.
“Ashley’s brilliance cannot be succinctly put into words; however, I will try. I met Ashley at one of her book events in New York City. She is a brilliant speaker—captivating, gentle, encouraging, and incredibly knowledgeable. I was surrounded by incredible and ambitious Latinas and felt so comfortable and seen. Shortly afterward, we began working together to grow my advocacy work. It’s challenging for me to recognize the things I am brilliant at and the aspects that make me shine. However, I always feel adept at acknowledging other people’s greatness. Ashley, a true entrepreneur and creative, combines her skills to see the best in all her clients. She dreams bigger than you ever could for yourself and creates an action plan on how to reach your goals. When you work with Ashley, suddenly those seemingly unreachable dreams don’t feel so distant.
Through Ashley’s magic, I’ve achieved goals in a short period that I never saw coming. From the beginning, Ashley saw me as a thought leader, and we worked on establishing myself as such in a way that was authentic and true to the person I wanted to be. I will forever be thankful for the strides I’ve made so far, but Ashley and I are not done yet. There is much more to accomplish, and I can’t wait to work with her even more.”
What to Expect While Working Together
Depending on where you are in your journey and your goals, I will customize a 3 to 6 month plan for you (to start) made up of 1 on 1 strategy and implementation sessions with myself and any experts we need to bring in.
Pricing starts at $1500 and will go up from there depending on how many sessions you need, what experts we bring in, and if you prefer to DIY or implement the strategies we work on together (crafting your pitches, doing outreach for PR opps, creating social media content plans,etc.). Payment plans are available for all options.
Example Program Outline:
Session 1: Strategic Vision Session
Understanding Your Goals: We'll dive deep into your aspirations, challenges, and vision.
Crafting a Plan: Develop a strategic plan tailored to your unique needs and objectives.
Session 2: Foundation of Thought Leadership
Defining Thought Leadership: Explore the concept and its relevance in your field.
Personal Branding: Develop a strong personal brand, including your unique value proposition and brand narrative.
Session 3: Content Development and Strategy
Content Creation: Learn skills for creating thought leadership content, such as articles, social media posts, and videos.
Platform Strategy: Decide on the best platforms for sharing your content and building your presence.
Session 4: Engagement and Community Building
Building a Following: Strategies to build and engage a community around your thought leadership topics.
Networking + Collaborations: Techniques for effective networking and building relationships with other thought leaders and influencers in your industry.
Session 5: Media Strategy and PR
Media Strategy: Learn how to pitch to media outlets, understand the news cycle, and align your expertise with current trends.
Identifying Op-ed and Story Angles: Craft specific angles for op-eds and stories that would appeal to publishers and align with your thought leadership themes.
Session 6: Public Speaking and Keynote Development
Session with Speaking Coach: Enhance your speaking skills with voice modulation, public presence, and communication techniques.
Developing a Keynote Talk + Workshops: Work with a coach to develop your keynote talk and workshops you can facilitate.
Session 7: Intro to Publishing
Let’s Chat Books: Learn what it takes to publish a nonfiction book and get started on your book proposal.
Book Proposal Development: Walk out with a clear direction and next steps on how to get started with your dream of becoming a published author.
Sessions 8 - 10: Additional sessions to further develop any of the above areas as needed, ensuring you have all the tools and strategies to succeed.
Invited to speak on a panel about generational wealth + entrepreneurship with Suma Wealth at HOPE’s Latina History Day (presented by Wells Fargo)
Booking A Workshop For Your Team, ERG + more!
I am available for virtual, hybrid and in-person trainings and can customize the format to work for groups of any size. The details of my signature 90-min workshop can be found below.
Transforming Through Thought Leadership
Transform your professional trajectory by becoming unignorable in your industry. Elevate your career, whether you're an intrapreneur or entrepreneur, by mastering the art of thought leadership. This immersive workshop is designed to empower you with the skills and insights needed to set yourself apart.
Here’s what to expect:
Decoding Thought Leadership: Gain a comprehensive understanding of what thought leadership truly entails and why it's the key to unlocking unparalleled opportunities in your field.
Crafting Their Distinctive Persona: Understand the significance of building a personal brand and discover how to pinpoint and articulate your unique value proposition, ensuring you stand out in a crowded professional landscape.
Strategic Thought Leadership: Delve into the strategies and tactics that will empower you to establish thought leadership. From creating compelling content to community-building, engaging with the media, and beyond – uncover a holistic approach to positioning yourself as an industry expert.
With the Pepsi Fritolay ERG in Texas after our hybrid workshop!