Multicultural Business Strategist, Speaker, Author: Catalyzing Change for Diverse Leaders

Guiding entrepreneurs and leaders to build dynamic businesses and leverage their unique stories for greater impact.

Author of Jefa in Training,  Ashley has a premium account Click to upgrade to Premium test Ashley K. Stoyanov Ojeda

Hola hola! I’m Ashley!

If you’re wondering what I do, here’s the TL;DR: I work with diverse entrepreneurs, thought leaders, and changemakers to help them build impactful businesses and establish their thought leadership through consulting, content creation, and strategy.

Through my consulting, author masterminds, membership community, workshops, and retreats, I’ve helped hundreds of entrepreneurs, nonprofits, and corporate leaders bring their visions to life and create lasting impact. My work has been recognized by Business Insider, Nasdaq, Forbes and have been nominated a “Latinx to Watch” by Hispanic Executive Magazine.

My Background:

With over 10 years of experience across industries like nonprofit management, media, communications, tech, and the creative arts, I’ve cultivated a unique skill set that blends business development, community building, and creative strategy. As a first-generation Mexican and French-American Latina based in the Portland, Oregon area, I work with clients across the United States, focusing on helping underrepresented entrepreneurs, creatives, and leaders succeed.

What I’ve Done in the Recent Past:

In 2022, I published Jefa in Training, the first Spanglish business-launching toolkit, which became an Amazon best-seller in multiple categories. It’s been endorsed by leaders like Eva Longoria and Gaby Natale, and featured as a game-changing book for entrepreneurs by Inc, Hubspot, + The Morning Brew.

Since then, I’ve expanded my work, partnering with companies like Google, Pepsi, and Adidas, as well as universities and nonprofits like Montclair University, Florida International University, and Baruch College. I host workshops and speak on topics like entrepreneurship, thought leadership, and identity to inspire and empower communities of students, changemakers, and leaders.

What I’m Working on Now:

  • Developing and growing my consultancy to help underrepresented thought leaders and organizations build impactful brands and strategies.

  • Consulting aspiring nonfiction authors to help them navigate the publishing process and develop their author platform.

  • Collaborating with companies and nonprofits on creating entrepreneurial and leadership programs that build community + foster diversity and inclusion.

  • Growing the Jefa in Training Circle, my membership community for Latina entrepreneurs, thought leaders, and changemakers.

  • Speaking at universities and corporate events on topics ranging from thought leadership to entrepreneurial growth.

  • Securing literary representation for my next book project.

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