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The Jefa in Training Circle
Latinas are the fastest-growing demographic of entrepreneurs, yet so few resources are tailored specifically to support us. That’s why I wrote Jefa in Training (a Spanglish business-launching toolkit that became an Amazon bestseller), and it’s exactly why I created the Jefa in Training Circle—a space designed exclusively for Latina entrepreneurs to grow their businesses and thought leadership. If you've ever felt like you’re missing a supportive network of like-minded Latina changemakers, this is the community you’ve been waiting for.
Through a combination of personalized 1:1 strategy sessions, expert-led workshops, masterminds, and daily peer support, you’ll build your business alongside a powerful network of diverse, creative founders and thought leaders. Together, we’ll identify blind spots, problem-solve challenges, and show you what’s truly possible.
Applications are OPEN for Q2 2025.
“Ashley’s Jefa in Training book alongside her membership program has impacted my soul as it’s given me permission to dream bigger. With her expert guidance she’s helped me unlock untapped potential and empowered me to embrace my calling. Her unique strategic approach draws out the necessary information from within me and skillfully uncovers my business aspirations, challenges, and goals. Together she helps me build a plan with detailed actionable steps to reach my business objectives. If I get lost in the process she prompts deeper reflection and helps me articulate the challenges to then reframe them. Alongside her 1 on 1 mentorship, The Jefa in Training Circle is a welcoming community of supportive women that has provided me with deep connections/friendships with other entrepreneurs like myself. Latina representation was key in believing I too could follow my passion to make my entrepreneurial dreams come true.”
More about The Jefa in Training Circle
Who We Are
The Jefa in Training Circle is a membership community built for Latina entrepreneurs and thought leaders in the U.S. who are in both the idea and growth phases of their business or personal brand. Our members are dedicated to creating ventures that are not only profitable but sustainable, while building strong brands, forming strategic partnerships, and developing their thought leadership.
Our community is made up of service- and product-based founders, as well as thought leaders working on building their platforms. As multi-hyphenates, they manage multiple aspects of their professional life: they’re speakers, writers, course creators, and also consultants, agency owners, podcasters, publicists, mental health providers, apparel brand founders, and authors—just like you.
You’ll find us working together on:
Creating a sustainable business roadmap
Building brand awareness
Diversifying revenue streams to include new income opportunities
Defining long-term vision and business goals
Increasing customer acquisition and retention
Developing strategic partnerships
Exploring thought leadership opportunities like: writing a book, starting a podcast, launching a newsletter, or securing speaking engagements
In this Circle, you’ll find more than just business advice—you’ll gain access to a community of like-minded Latinas who understand the unique challenges you face. You’ll receive mentorship, share resources, and work with a supportive network that helps you navigate every stage of your entrepreneurial and thought leadership journey.
If you’re passionate about growing your business, expanding your reach, sharing your unique story, or making an impact, you’ll find your comunidad here.
What to expect as a member of the Jefa in Training Circle:
Monthly Group Office Hours: Join our monthly group office hours (usually between 10 AM to 4 PM PST) where you’ll connect with your fellow Jefas to identify and tackle business blind spots, build your roadmap, strategize launches, and more. These sessions are the best way to get to know the other members, brainstorm ideas, and collaborate on challenges in a supportive group setting.
Monthly Interactive Workshops: Attend hands-on workshops designed to help you grow your business and thought leadership. Each workshop is designed to give you actionable takeaways that you can implement immediately. These are often taught by guest experts and added to our digital class library. In the last few months we’ve had:
Creating Your AI Marketing Assistant to grow your business
Pitching for media to secure press coverage
Diversifying revenue streams to create sustainable growth
SEO 101 to build brand awareness
Ongoing Business Development Exercises: Get access to business development exercises that are designed to help you refine and strengthen your business. Examples include:
Pitching practice where you’ll share your pitch and receive feedback
Sales funnel revamps where we’ll identify and workshop your funnel to optimize conversions
Collaborative exercises that allow you to work directly with Ashley and your new group of thought partners, ensuring constant growth and accountability.
WhatsApp Engagement Group: Stay connected with your community in our exclusive WhatsApp group, where you can get quick support and real-time problem-solving from your fellow Jefas. Whether you need help boosting a social media post, sharing a win, or just sending a funny meme, this group is here to keep you engaged, motivated, and supported every day.
Led by an Expert Business Strategist: As a member of the Circle, you’ll be guided by an experienced business strategist with over a decade of experience across multiple industries, including media, tech, e-commerce, nonprofit, and creative industries. My role is to help you uncover blind spots, develop growth strategies, and provide ongoing feedback to ensure you stay on track. While higher-tier members receive 1:1 calls, all members get feedback and guidance through the Circle exercises and our WhatsApp group.
Exclusive Discounts: Members receive discounts on additional strategy sessions with Ashley, retreats, courses, and more. This ensures you have continued access to the tools and resources you need to scale your business.
The Membership Options
Join the Jefa in Training Circle with the CONECTAR MEMBERSHIP - $49 a month.
This tier is perfect for anyone looking to build community, get guidance through group office hours, and take advantage of workshops designed to help you grow your business or personal brand.
What’s Included:
Monthly Group Office Hours: Join our group strategy sessions to discuss business challenges, get feedback, and brainstorm solutions with a supportive network of Jefas.
Monthly Interactive Workshops: Learn from experts on topics like pricing strategy, pitching for media, partnership ecosystems, and more.
Exclusive Monthly Resource Toolkits: Receive curated resources each month, including templates, worksheets, and recommendations on tools and grants to help you streamline your business.
WhatsApp Engagement Group: Stay connected with your community in real-time. Share wins, problem-solve together, and support each other’s social media posts.
Discounts: Access exclusive discounts on strategy sessions, retreats, courses, and more.
Sliding Scale Options Are Available.
Fill out the application for more info!
The CRECER MEMBERSHIP -
$149 a month (6 month commitment required)
Take your business to the next level with personalized support through the CRECER membership. This tier includes everything in CONECTAR but adds monthly 1:1 check-ins with Ashley for personalized guidance and an accountability partner to keep you on track.
What’s Included:
Monthly 25-Minute 1:1 Office Hours with Ashley: Get personalized feedback and direction to help you stay accountable and work through specific business challenges.
Accountability Partner: You’ll be paired with a fellow Jefa to check in regularly, share progress, and ensure you’re staying on track between sessions.
Monthly Group Office Hours: Join our group strategy sessions to brainstorm ideas, solve problems, and collaborate with fellow Jefas.
Monthly Interactive Workshops: Participate in expert-led workshops on business growth topics like community marketing, speaking careers, and revenue diversification.
Exclusive Monthly Resource Toolkits: Receive curated resources each month, including templates, worksheets, and recommendations on tools and grants.
WhatsApp Engagement Group: Get real-time support and problem-solving in our group chat, where you can also share wins and boost each other’s social media posts.
Discounts: Access exclusive discounts on additional strategy sessions, retreats, and more.
The VOLAR MEMBERSHIP -
$449 a month (6 month commitment required)
This is the ultimate package for Latina entrepreneurs and thought leaders who want direct, high-touch support from Ashley. The VOLAR membership includes monthly 1:1 strategy sessions, unlimited brainstorming time via Email/WhatsApp, and access to exclusive VIP Mastermind Events. Use your sessions for brainstorming or hands-on working sessions, whether you’re launching a new product, developing a marketing campaign, or working through long-term strategy.
What’s Included:
Monthly 60-90 Minute 1:1 Strategy Sessions with Ashley: These sessions are customized to your needs and can be used for deep strategic planning or hands-on working sessions to help you implement key aspects of your business, from marketing to partnerships.
Unlimited Email/WhatsApp Support: Brainstorm ideas, troubleshoot challenges, and get guidance whenever you need it between sessions.
VIP Mastermind Events: Gain access to exclusive mastermind events with other thought leaders and industry experts, designed to inspire collaboration, creativity, and accountability.
Monthly Group Office Hours: Continue to build connections and receive feedback from fellow Jefas in our monthly office hours.
Monthly Interactive Workshops: Attend expert-led workshops on everything from media pitching to thought leadership development.
Exclusive Monthly Resource Toolkits: Receive premium resources like templates, tools, and expert recommendations to help you scale your business.
WhatsApp Engagement Group: Engage with the community daily in our WhatsApp group for real-time support, advice, and social media engagement.
Discounts: Enjoy exclusive discounts on additional strategy sessions, retreats, and other offerings.
What Las Jefas Are Saying
Dr. Esther Zeledon, high acheiver coach + author of Creating Your Limitless Life
Kayla Rodriguez, Life Coach + Wellness Thought Leader
“A couple of months ago I found myself trying to gain clarity about my business. I was at a cross-road trying to figure out if I should serve my purpose or serve my skill-set. I needed clarity and inspiration, I had a lot of ideas and a lot of different directions I could choose from but somehow after reading every blog post and online resource about how to define my business, I was always left back at the beginning: what should I do!?! Enter Jefa in Training... It only took a couple of pages to see how different and actionable Jefa in Training was, and that is the secret sauce IT IS ACTIONABLE! Then I joined the program because I craved more and that was the best decision I could have made this year. Ashley’s guidance, thought partnership, and continuous support have helped me grow my business at a pace that I didn’t think I had in me. The program keeps me accountable, Ashley cheers me on, and serves me with loving truth when is needed. ”
“Working with Ashley has allowed me to identify and name my business goals. Ashley has an excellent vision for growth and helps break down these ideas into actionable steps.
Ashley’s friendly approach supports me through her patience, compassion, and expertise. Our structured meetings hold me accountable and committed to my vision. I’ve appreciated the opportunity to connect and form friendships with other members of the Jefe in Training Circle. The office hours and mastermind workshops have been a great opportunity to learn and form a community of support and ideas. Being an entrepreneur can be a lonely journey, and having a community in the Jefa in Training Circle makes the journey enjoyable and absolutely achievable. I’m looking forward to more growth and opportunity! ”
“Since joining the Jefa in Training Circle, I’ve experienced a transformative journey into entrepreneurship. The workshops, office hours, and community support have propelled me to take tangible steps toward launching my venture. With guidance from Ashley and other Jefas, I’ve found clarity, culminating in the exciting moment of selecting my business name. This accomplishment, however small it may seem, symbolizes a significant milestone on my path to success. I’m grateful for the encouragement and resources provided by this group, which have empowered me to turn my entrepreneurial dreams into reality. Everyone in the group has been exceptionally supportive, answering my questions—big and small. I’m confident that with continued support, I will navigate the challenges and seize the opportunities that lie ahead in my entrepreneurial journey.”
My Long-Term Vision for the Jefa in Training Circle
Over the next five years, I envision the Jefa in Training Circle evolving into a community of a few hundred powerful, driven Latina entrepreneurs and thought leaders, united by the common goal of making a significant impact in our industries. My goal is for our community to be recognized as a leading space for thought leadership, connecting our members directly to publishing opportunities, speaking engagements, and PR initiatives. I see the Circle not just as a membership, but as a launchpad for groundbreaking collaborations, visibility, and growth.
Here are some key elements of my long-term vision:
Exclusive Partnerships and Scholarship Programs: I plan to expand our member benefits by forging exclusive partnerships with industry leaders, providing scholarships for underrepresented Jefas, and offering advanced learning tracks that help you continue to grow.
Speakers Bureau and Publishing Initiatives: Our community will work towards building a speakers bureau and establishing PR and publishing initiatives that open doors for members.
Annual Summit and Regional Chapters: I’ll also be introducing new ways to engage, including hosting an annual summit and regional chapters, fostering local connections while maintaining the strength of our global community.
Mentorship and Learning Opportunities: Through the creation of a mentorship program and a growing digital content library, members will have opportunities to both learn and earn by sharing their expertise with the Circle.
Monetization Opportunities for Members: I aim to build tools that not only support personal and business growth but also allow members to monetize their skills by contributing to our content library and other initiatives.
This is a space for Latina entrepreneurs and thought leaders who want more than just business strategy—they want a community of like-minded Jefas who understand their journey and can help them reach new heights. Together, we’ll elevate one another and shape industries with our collective power.
Join Us
I hope this vision for the Jefa in Training Circle inspires you to take the next step in your business journey and join our growing community of Latina entrepreneurs and thought leaders. Whether you're just starting out or ready to scale to new heights, there's a place for you here.
Apply today to become part of a supportive network where you’ll receive guidance, accountability, and the resources to build your business and thought leadership.
Join The Jefa in Training Circle
& Make Magic With Us.
Limited sliding scale payment options are now available. Please fill out the application to be considered for your spot. You will hear back within 5 business days of submitting your application. Email ashleykstoyanov@gmail.com with any questions.