JOIN
The Jefa in Training Circle
💬 “I just wish I had people around me who get it…”
If you’ve ever felt like you’re navigating entrepreneurship alone, trying to figure it all out without a roadmap — you’re not the only one. The truth is, Latinas are the fastest-growing group of entrepreneurs, yet so few business resources, mentorship spaces, and funding opportunities are designed with us in mind.
We juggle a lot — family, culture, work, dreams — and we do it with creativity, vision, and corazón. But that doesn't mean we have to do it all alone.
🤝 Welcome to your Jefa Circle. We can’t wait to meet you!
“Ashley’s Jefa in Training book alongside her membership program has impacted my soul as it’s given me permission to dream bigger. With her expert guidance she’s helped me unlock untapped potential and empowered me to embrace my calling. Her unique strategic approach draws out the necessary information from within me and skillfully uncovers my business aspirations, challenges, and goals. Together she helps me build a plan with detailed actionable steps to reach my business objectives. If I get lost in the process she prompts deeper reflection and helps me articulate the challenges to then reframe them. Alongside her 1 on 1 mentorship, The Jefa in Training Circle is a welcoming community of supportive women that has provided me with deep connections/friendships with other entrepreneurs like myself. Latina representation was key in believing I too could follow my passion to make my entrepreneurial dreams come true.”
More about The Jefa in Training Circle
The Jefa in Training Circle is a business and thought leadership membership for multi-passionate Latina entrepreneurs who want to grow with guidance, clarity, and community.
Inside the Circle, you’ll find:
✨ Strategy rooted in your values
✨ Accountability that’s encouraging, not overwhelming
✨ Space to ask questions, pivot, and dream bigger
✨ A powerful network of like-minded, supportive Jefas
We’re building businesses here — but we’re also building confidence, visibility, and legacy.
Who It’s For:
The Circle is for you if you're a Latina entrepreneur who’s:
Building or growing a service-based or product-based business
Working on developing a personal brand as a speaker, writer, podcaster, or content creator
Balancing multiple roles — consultant, coach, creative, educator, healer, artist, organizer, founder
Looking to diversify your revenue streams and make smarter, more sustainable moves
Tired of trying to Google your way through strategy and want culturally aligned support
Ready to stop playing small and start showing up as the Jefa you know you are
Whether you’re in the idea stage, building momentum, or stepping into thought leadership — there’s a space for you here.
What It’s Really Like Inside the Jefa in Training Circle
Imagine this:
You’re spiraling down an entrepreneurship rabbit hole, trying to decide whether to rewrite your sales page or launch a new service — and instead of figuring it out alone, you send a quick voice note to the Circle’s WhatsApp group.
Within minutes, you’ve got feedback, love, and a few fire resources from women who get it — because they’ve been there too. You don’t feel stuck anymore — you feel supported and ready to take your next step.
The following week, you’re on Zoom with your fellow Jefas for our monthly strategy session. You’re sharing ideas, mapping your next move, and getting clarity from real-time feedback — not from another late-night Google search. Whether you’re launching, pivoting, or refining your offers, you leave with a sense of direction and momentum.
Each month, you learn from expert-led workshops designed specifically for Latina entrepreneurs — sessions on media pitching, AI for business, SEO, and revenue diversification. These aren’t cookie-cutter trainings. They’re real, hands-on experiences that help you grow your business with strategy and cultura.
And in between? You’re guided by a business strategist who sees the big picture and helps you navigate blind spots. Whether through 1:1 calls (for higher-tier members), collaborative exercises, or on-the-spot feedback, you’re constantly being invited to grow — but never alone.
You’re celebrating wins in the chat. You’re sharing memes and milestones. You’re finally surrounded by a network that reflects your values, honors your vision, and keeps you accountable to your goals.
This is more than a membership.
It’s your comunidad, your strategy team, and your confidence-boosting support squad — all in one.
The Membership Options
Join the Jefa in Training Circle with the CONECTAR MEMBERSHIP - $49 a month.
Community. Clarity. Accountability.
You’re in the early stages — full of ideas, figuring things out, and craving a place where you can ask real questions without judgment.
CONECTAR is your entry point to the Jefa journey — a space to be seen, supported, and reminded that you’re not alone. You’ll get access to strategy calls, expert-led workshops, weekly check-ins, and a vibrant WhatsApp community of Latina entrepreneurs building alongside you.
Whether you’re developing your first offer, refining your vision, or still working up the courage to launch — this is where you connect, learn, and grow at your own pace.
This tier is for you if you’re:
Just starting your business or still validating your idea
Wanting consistent community and feedback
Not ready for 1:1 coaching but still craving support
Looking for culturally aligned accountability + biz tools
Includes:
🧠 Monthly Group Strategy Sessions
🎓 Monthly Expert-Led Workshops
🧰 Monthly Resource Toolkits (templates, guides, and grant links)
📲 WhatsApp Community Group
🗓️ Weekly prompts and connection threads
🎉 Discounts on strategy sessions, retreats & more
THE CRECER TIER MEMBERSHIP - $149 a month or 1 payment of $820.
6-month commitment required
Structure. Strategy. Sustainable Growth.
You’ve got your business or personal brand going — and now you’re craving structure, accountability, and strategic eyes on your next steps.
CRECER is where you get consistent 1:1 support without the pressure of going it alone. Every month, you meet with Ashley for a focused strategy check-in, so you stay aligned and intentional in your growth. Plus, you’re paired with a fellow Jefa to check in and grow together.
You’re not here to hustle harder — you’re here to grow smarter.
This tier is for you if you’re:
Actively building a service-based or product-based biz
Juggling multiple projects (offers, content, partnerships)
Craving regular feedback from a strategist you trust
Looking for structure, accountability, and aligned momentum
Includes everything in CONECTAR, plus:
💬 Monthly 25-Minute 1:1 Strategy Check-In with Ashley
👯♀️ Accountability Partner Match
🧭 Progress Mapping Tools
🎯 Access to Quarterly Planning Exercises
This is our most popular tier — perfect for Jefas building intentionally while staying connected to community.
THE FLORECER TIER MEMBERSHIP - $249 a month or 1 payment of $1250.
6-month commitment required
Expansion. Visibility. Thought Leadership.
You’ve laid the foundation — now it’s time to bloom. Whether you’re launching a new offer, prepping to speak, writing a book, or leveling up your brand presence, FLORECER gives you high-touch support to step fully into your leadership.
This is your space to think boldly and act strategically. You’ll receive two personalized deep-dive sessions with Ashley over your 6-month journey — perfect for mapping visibility, refining your messaging, or scaling your offers. Plus, you get direct messaging support when you need quick feedback or a confidence boost.
You’re not just growing a business. You’re building a legacy — and we’re right here with you.
This tier is for you if you’re:
Stepping into your thought leadership era (speaking, writing, visibility)
Launching a new product, offer, or brand chapter
Ready for more personalized guidance and strategy
Leading a multi-hyphenate brand and need a sounding board
Includes the CONECTAR community benefits PLUS:
🌸 Two 60-Minute Deep Dive Strategy Sessions + Four 25-min Check-Ins (per 6 month commitment)
📲 Direct Messaging Access to Ashley (limited hours)
👯♀️ Accountability Partner Match
🧭 Progress Mapping Tools
🎯 Access to Quarterly Planning Exercises
🪴 Priority Access to VIP Mastermind Events
FLORECER is intentionally capped at a few members at a time to keep the support deep and personal.
What Las Jefas Are Saying
Dr. Esther Zeledon, high acheiver coach + author of Creating Your Limitless Life
Kayla Rodriguez, Life Coach + Wellness Thought Leader
“A couple of months ago I found myself trying to gain clarity about my business. I was at a cross-road trying to figure out if I should serve my purpose or serve my skill-set. I needed clarity and inspiration, I had a lot of ideas and a lot of different directions I could choose from but somehow after reading every blog post and online resource about how to define my business, I was always left back at the beginning: what should I do!?! Enter Jefa in Training... It only took a couple of pages to see how different and actionable Jefa in Training was, and that is the secret sauce IT IS ACTIONABLE! Then I joined the program because I craved more and that was the best decision I could have made this year. Ashley’s guidance, thought partnership, and continuous support have helped me grow my business at a pace that I didn’t think I had in me. The program keeps me accountable, Ashley cheers me on, and serves me with loving truth when is needed. ”
“Working with Ashley has allowed me to identify and name my business goals. Ashley has an excellent vision for growth and helps break down these ideas into actionable steps.
Ashley’s friendly approach supports me through her patience, compassion, and expertise. Our structured meetings hold me accountable and committed to my vision. I’ve appreciated the opportunity to connect and form friendships with other members of the Jefe in Training Circle. The office hours and mastermind workshops have been a great opportunity to learn and form a community of support and ideas. Being an entrepreneur can be a lonely journey, and having a community in the Jefa in Training Circle makes the journey enjoyable and absolutely achievable. I’m looking forward to more growth and opportunity! ”
“Since joining the Jefa in Training Circle, I’ve experienced a transformative journey into entrepreneurship. The workshops, office hours, and community support have propelled me to take tangible steps toward launching my venture. With guidance from Ashley and other Jefas, I’ve found clarity, culminating in the exciting moment of selecting my business name. This accomplishment, however small it may seem, symbolizes a significant milestone on my path to success. I’m grateful for the encouragement and resources provided by this group, which have empowered me to turn my entrepreneurial dreams into reality. Everyone in the group has been exceptionally supportive, answering my questions—big and small. I’m confident that with continued support, I will navigate the challenges and seize the opportunities that lie ahead in my entrepreneurial journey.”
My Long-Term Vision for the Jefa in Training Circle
Over the next five years, I envision the Jefa in Training Circle evolving into a community of a few hundred powerful, driven Latina entrepreneurs and thought leaders, united by the common goal of making a significant impact in our industries. My goal is for our community to be recognized as a leading space for thought leadership, connecting our members directly to publishing opportunities, speaking engagements, and PR initiatives. I see the Circle not just as a membership, but as a launchpad for groundbreaking collaborations, visibility, and growth.
Here are some key elements of my long-term vision:
Exclusive Partnerships and Scholarship Programs: I plan to expand our member benefits by forging exclusive partnerships with industry leaders, providing scholarships for underrepresented Jefas, and offering advanced learning tracks that help you continue to grow.
Speakers Bureau and Publishing Initiatives: Our community will work towards building a speakers bureau and establishing PR and publishing initiatives that open doors for members.
Annual Summit and Regional Chapters: I’ll also be introducing new ways to engage, including hosting an annual summit and regional chapters, fostering local connections while maintaining the strength of our global community.
Mentorship and Learning Opportunities: Through the creation of a mentorship program and a growing digital content library, members will have opportunities to both learn and earn by sharing their expertise with the Circle.
Monetization Opportunities for Members: I aim to build tools that not only support personal and business growth but also allow members to monetize their skills by contributing to our content library and other initiatives.
This is a space for Latina entrepreneurs and thought leaders who want more than just business strategy—they want a community of like-minded Jefas who understand their journey and can help them reach new heights. Together, we’ll elevate one another and shape industries with our collective power.
Join Us
I hope this vision for the Jefa in Training Circle inspires you to take the next step in your business journey and join our growing community of Latina entrepreneurs and thought leaders. Whether you're just starting out or ready to scale to new heights, there's a place for you here.
Apply today to become part of a supportive network where you’ll receive guidance, accountability, and the resources to build your business and thought leadership.
Join The Jefa in Training Circle
& Make Magic With Us.
Limited sliding scale payment options are now available. Please fill out the application to be considered for your spot. You will hear back within 5 business days of submitting your application.
Email ashleykstoyanov@gmail.com with any questions.