Jefa in Training - Signed Copy
from $20.00
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Jefa in Training is the first entrepreneurship guide written in Spanglish. It comes from a Latina lens and it is for anyone who has ever been underestimated in their industry.
It is a book you write in. Alongside the chapters on competitor analysis, financial planning, sales pipelines, partnerships and becoming known for your work, there are worksheets and prompts that make you apply each lesson to your own business instead of somebody else's case study.
Endorsed by Eva Longoria and Beatriz Acevedo, with guest tips and stories from Ana Flores of #WeAllGrow Latina, Julissa Prado of Rizos Curls, Marivette Navarrete of The Mujerista and others who built their companies without a map.
What's inside
Worksheets and business development frameworks you fill in as you go
Guest tips and stories from Latina entrepreneurs who have already done it
Affirmations in Spanglish, because the hard part is not always the strategy
These are the last copies of the first and second editions. The third edition arrives in 2027.
Which one should you get?
First edition: full color, the original.
Second edition: black and white, which is why it costs less, plus a foreword by Beatriz Acevedo of Suma Wealth and a new introduction where Ashley writes about what she learned in the years since the first one came out.
Bulk orders of 10 or more: email hola@ashleykstoyanovojeda.com for pricing.
Building something right now? Come find us in the Jefa in Training Circle, your new third space online, where we do business growth en Spanglish.
Jefa in Training is the first entrepreneurship guide written in Spanglish. It comes from a Latina lens and it is for anyone who has ever been underestimated in their industry.
It is a book you write in. Alongside the chapters on competitor analysis, financial planning, sales pipelines, partnerships and becoming known for your work, there are worksheets and prompts that make you apply each lesson to your own business instead of somebody else's case study.
Endorsed by Eva Longoria and Beatriz Acevedo, with guest tips and stories from Ana Flores of #WeAllGrow Latina, Julissa Prado of Rizos Curls, Marivette Navarrete of The Mujerista and others who built their companies without a map.
What's inside
Worksheets and business development frameworks you fill in as you go
Guest tips and stories from Latina entrepreneurs who have already done it
Affirmations in Spanglish, because the hard part is not always the strategy
These are the last copies of the first and second editions. The third edition arrives in 2027.
Which one should you get?
First edition: full color, the original.
Second edition: black and white, which is why it costs less, plus a foreword by Beatriz Acevedo of Suma Wealth and a new introduction where Ashley writes about what she learned in the years since the first one came out.
Bulk orders of 10 or more: email hola@ashleykstoyanovojeda.com for pricing.
Building something right now? Come find us in the Jefa in Training Circle, your new third space online, where we do business growth en Spanglish.
