Jefa in Training is the top-selling entrepreneurship book written from a Latina lens - but for everyone who has ever felt underestimated and underrepresented in their industries.
More than just a book, it's a transformative journey — a step-by-step guide to launching and growing your business. From navigating competitor analysis to crafting a robust financial plan, constructing sales pipelines, fostering strategic partnerships, cultivating thought leadership, and more.
“Jefa in Training” was built and written as a comprehensive toolkit for success.
Endorsed by influential Latina figures such as Eva Longoria and Beatriz Acevedo and featuring insights from trailblazers like Ana Flores from #WeAllGrow Latina, Julissa Prado from Rizos Curls, Marivette Navarette of The Mujerista, and more, this toolkit is a groundbreaking and unparalleled resource.
Its informative content and dual purpose as a workbook sets it apart from many books on the market. Filled with writing prompts and worksheets featuring business development frameworks, it actively engages you in applying the lessons from each chapter so that you can reframe the business content in the frame of your business.
Colorful worksheets to help you build your business and implement solutions
Guest tips + stories from successful women in Latinx companies including Ana Flores (WeAllGrow Latina), Julissa Prado (Rizo’s Curls), Marivette Navarrete (The Mujerista) and more!
Inspiring Latine affirmations to keep you motivated and grounded
It's not just educational and engaging; it brings a diverse perspective to the forefront, making it the first and only of its kind. “Jefa in Training” is not just a book; it's a mentor, a guide, and a testament to the power of diverse voices in the entrepreneurial landscape. It also validates the experience of many who feel unseen by the typical business-minded books.
Foreword by Beatriz Acevedo: Insights from the trailblazing entrepreneur and CEO of Suma Wealth.
Author’s New Introduction: Ashley K. Stoyanov Ojeda shares powerful lessons learned from her journey since the book's debut, reflects on the transformative impact the first edition has had on thousands of entrepreneurs, and reveals her hopes for how the second edition will continue to empower and inspire a new wave of jefas.
Black-and-White Format for Affordability: To ensure accessibility for a wider audience, the second edition is now printed in black-and-white, offering the same invaluable guidance at a more affordable price point.
These updates further the mission of empowering underrepresented entrepreneurs with practical tools, expert insights, and culturally relevant resources.
Looking for more inspiracion and support on your entrepreneurial journey? Join us in The Jefa in Training Circle. Your virtual third space: Spanglish. Sisterhood. Strategy.
Jefa in Training is the top-selling entrepreneurship book written from a Latina lens - but for everyone who has ever felt underestimated and underrepresented in their industries.
More than just a book, it's a transformative journey — a step-by-step guide to launching and growing your business. From navigating competitor analysis to crafting a robust financial plan, constructing sales pipelines, fostering strategic partnerships, cultivating thought leadership, and more.
“Jefa in Training” was built and written as a comprehensive toolkit for success.
Endorsed by influential Latina figures such as Eva Longoria and Beatriz Acevedo and featuring insights from trailblazers like Ana Flores from #WeAllGrow Latina, Julissa Prado from Rizos Curls, Marivette Navarette of The Mujerista, and more, this toolkit is a groundbreaking and unparalleled resource.
Its informative content and dual purpose as a workbook sets it apart from many books on the market. Filled with writing prompts and worksheets featuring business development frameworks, it actively engages you in applying the lessons from each chapter so that you can reframe the business content in the frame of your business.
Colorful worksheets to help you build your business and implement solutions
Guest tips + stories from successful women in Latinx companies including Ana Flores (WeAllGrow Latina), Julissa Prado (Rizo’s Curls), Marivette Navarrete (The Mujerista) and more!
Inspiring Latine affirmations to keep you motivated and grounded
It's not just educational and engaging; it brings a diverse perspective to the forefront, making it the first and only of its kind. “Jefa in Training” is not just a book; it's a mentor, a guide, and a testament to the power of diverse voices in the entrepreneurial landscape. It also validates the experience of many who feel unseen by the typical business-minded books.
Foreword by Beatriz Acevedo: Insights from the trailblazing entrepreneur and CEO of Suma Wealth.
Author’s New Introduction: Ashley K. Stoyanov Ojeda shares powerful lessons learned from her journey since the book's debut, reflects on the transformative impact the first edition has had on thousands of entrepreneurs, and reveals her hopes for how the second edition will continue to empower and inspire a new wave of jefas.
Black-and-White Format for Affordability: To ensure accessibility for a wider audience, the second edition is now printed in black-and-white, offering the same invaluable guidance at a more affordable price point.
These updates further the mission of empowering underrepresented entrepreneurs with practical tools, expert insights, and culturally relevant resources.
Looking for more inspiracion and support on your entrepreneurial journey? Join us in The Jefa in Training Circle. Your virtual third space: Spanglish. Sisterhood. Strategy.
